In a competitive environment like YouTube, every little thing helps to get your video discovered! However, according to YouTube support while adding tags to your video, keep in mind that the title and the description will have a bigger impact on the ranking.Įven if the tags only play a small role you shouldn’t ignore them. Free resourcesīrian Dean of Backlinko reported that, according to a recent industry study, the tags are still considered a ranking factor in YouTube’s search algorithm. Use brand keywords (other companies names, trademarks) with caution. This provides no value for the viewer and is, in fact, against YouTube’s terms of service.ģ. Do not add tags in your video description. This may get considered spam by YouTube and can actually hurt the ranking of your video.Ģ. Do not add “popular” tags that are not relevant to the subject of your video. Adding your brand keywords will increase the chance of YouTube suggesting more of your videos to someone who is already watching your content. This can be your channel name, your company name, or even your own name if this is how you are known on YouTube. However, unless you are the owner of the channel, YouTube won’t show the tags, so you’ll need a tool.įortunately, we have one! Use our YouTube tags inspector to look up the tags of any public YouTube video. Look up the tags used by completing videosĪnother easy option to find the best tags is to look up what keywords are used by some of the top-ranking videos in your niche. This tool will give you more tag ideas and is completely free to use.Ĥ. To identify more keywords (not directly related to your top keyword), use YouTube tags generator tool. Simply type your keyword in YouTube search bar and see the suggestions appear below. Use YouTube search autocomplete to identify longer keywords relevant to your top keyword. There are two sub steps you need to take to round up more keywords: Therefore, simply use your target keyword as your very first tag. Use your top keyword as the first tagĪccording to Brian Dean at Backlinko, when it comes to video SEO, YouTube puts great emphasis on your first tag. If the title of your video is “How To Properly Tag YouTube Videos” then your top keyword can be “youtube tags”, “youtube video tags” or even “youtube seo” if you plan to talk about other video SEO strategies. Ideally this keyword should quickly sum up the topic of your video. Come up with ONE the most important keyword that you want to rank for To make the most of YouTube tags, I recommend following these steps: 5 steps to choose best tags for your video 1. Overall, if you want to pick the best tags for your video, you will need a healthy mix of both broad and sharply focused keywords. While this sounds simple, it’s somewhat vague to be considered a practical advise. YouTube says: Just add keywords and phrases that are most descriptive of your video. How to optimize YouTube tags? In one of creators academy series videos YouTube recommends exactly this: Using the tags properly will help you to reach more viewers and to grow your subscriber base. Tags help YouTube to better understand your video’s topic and context, associate it with other similar content, and show it in relevant search results. The tags (along with video’s title, thumbnail, and description) are part of metadata you should provide, in order to help people find your video on YouTube. Tags are descriptive keywords and phrases that help YouTube understand what your video is about. Where are YouTube tags? Are tags visible on YouTube? When it comes to YouTube tags, some of the most common questions include:Īre YouTube tags important for video SEO?
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